Every product or service start and ends with a customer & Marketing is the only function in the Organization that monitor and manages that function.
We also believe the Marketing budgets are necessary business investments not expenses, as most executives or business owners view them.
Marketing is the only function that speaks to the past & the future of an organization in real time. Crucial decisions are made in real time and having all the information of the past & forecast (future market trends) helps.
We also view Marketing as an Entrepreneurial exercise. We believe that Marketing identifies opportunities , new potential customers and new target locations in the marketplace.
Marketing also provides the types consumer insights that help with the development of Products and services. Therefore Marketing is business growth.